Skip to main content

Logo designing! Top characteristics of successful logos.

Logos or the representative symbols are always there for all kinds of businesses, brands, products and also for the institutions. It’s not just a formality in fact it is a necessity that enables your brand to be identified and recognized by the consumers by just visualizing it, even if they don’t read the name of the product or the brand.

Talking about the characteristics, specialties and do’s and don’ts of a logo, they are endless. In this article we are going to tell you some of the most important characteristics of a logo and how logo designing should be done to meet the ever competitive and challenging world of marketing and branding.

Simplicity:-

Take a look at the apple logo.

Simple is beautiful, mostly stands true for a logo and it is the best way to describe a brand or an organization. Complexity should be avoided on all costs. By remaining simple you are conveying your message in clearer way.

Dynamic:-

Consider Google for it.
Flexibility and being dynamic are the two qualities of a logo that define its superiority. Also, these two qualities must be there in a logo so that it could be given a new and improved form for any medium whenever needed.

Uniqueness:-

The curling fox over the globe of Mozilla Firefox is a perfect example of it.

One of the main qualities of a logo according to the logo designing experts is its uniqueness. Why should it be unique? Because it has to be different from the competitors as the current times see a number of brands are competing to gain an edge in the same field.

Meaningful:-

The logo of Baskin Robbins demonstrates this quality.

A successful logo is always built around a powerful meaning that the company wants to convey. There should be a thought process behind its making, only then it can compete with the other logos and make it self-meaningful.

Innovation:-

The logo of McDonalds exemplifies it innovation perfectly.

A logo must be innovative and there should be a proper thought process behind it even if it is as simple as an alphabetic letter. Creativity doesn’t always mean complex, entangled designs and lines in a logo.

Color:-

Go through the logo of Microsoft once.
Less or over usage of color should be considered carefully while going for logo designing. Whatever the color scheme is, it should be done sensibly. The usage of color must match the philosophy of the brand and what’s more important is that it must be acceptable in the related industry.

Type face:-

What about the logo of coca cola?
For a typeface to be unique it doesn’t always need to be overly designed. A simple design can also be unique at the same time. there are some typefaces going around in the market that are so unique and memorable that they can’t even be copied due to their simple type face.

Unpredictability:-

Glance at the tour de France’s logo.
A logo should be such that it breaks the stereotypes. Logo designing should be unpredictable and shouldn’t be overused as it can lower its value.

Memorable:-

The swoosh of the Nike.
Last but not the least. The main purpose of the logo is to be remembered. Even if the name of the product or brand isn’t there, customers should be able to visualize the brand and relate to it.


Comments

Post a Comment

Popular posts from this blog

Sarahah app! What is it? Its advantages and uses.

The hype:- Sarahah Sarahah Sarahah , for the last few days we’ve been hearing about this app and it’s all over the web and smartphones overshadowing even the leading social applications. Trending as the most downloaded and most searched app in the App store. No wonder it has something extra, the X factor that has propelled its upward rise in the regions like Canada, UK, USA, Australia and the Middle East. What’s the special thing about it that has made it a super dooper hit in the last few days? How can an app suddenly burst on to the scene from nowhere and become the talk of the town? What’s the kick about it? Let me answer it. Why Sarahah:- The main feature that has made it a success and allows it to stand from the crowd is that people no longer have to show their identity to others while texting. Sarahah allows people to completely mask their identity and text anyone they want. Isn’t it different? Name a single app that allows you to stay hidden and not disclose y...
Post a Comment
Read more

VirEmp doesn’t believe in ranking, they believe in delivering

During the last decade or so South-East Asia has become the center of attraction for all the companies and individuals around the globe who are seeking quality IT related services. One country that has grown tremendously in the field of IT is Pakistan. Pakistan is known as the regional hub when it comes to providing quality IT services. Some of these services include Web designing Web hosting Web development Mobile application development Android app development iOS app development CRM software Database development Graphics designing and many more Govt of Pakistan is also doing great steps to cater software houses in large cities like Karachi, Lahore, Islamabad and Faisalabad. Market leaders in development and designing industry can easily be found in these cities. When we talk specifically about the capital of Pakistan, we know that it is beautiful and famous for its sceneries, serenity, greenery, calmness and is commonly known as “Islamabad the Beautiful”...
1 comment
Read more

Top don’ts to consider for great web development

Current times demand that every business, company, institute or organization that wants to excel and  be prominent, need to have their online presence. It must not be considered just a formality, in fact the current market scenario wants that these sites are well developed and designed so that they can compete others on the same level. With so much competition going on and visitors having seen the most immaculately designed websites, they are always in search of something different that can catch their eye. For this the designers and developers are under pressure to perform at their best and because the standard bar is being raised every day, they have to come up with something special. What special do they need to do? That’s the question. We have already come up with an article describing the things that need to be done in web development by the title of Top do’s to consider for great webdevelopment . So here we have created a list of don’ts that need to be avoided ...
Post a Comment
Read more