Logos or the representative symbols are always there for all kinds of businesses, brands, products and also for the institutions. It’s not just a formality in fact it is a necessity that enables your brand to be identified and recognized by the consumers by just visualizing it, even if they don’t read the name of the product or the brand. Talking about the characteristics, specialties and do’s and don’ts of a logo, they are endless. In this article we are going to tell you some of the most important characteristics of a logo and how logo designing should be done to meet the ever competitive and challenging world of marketing and branding. Simplicity:- Take a look at the apple logo. Simple is beautiful, mostly stands true for a logo and it is the best way to describe a brand or an organization. Complexity should be avoided on all costs. By remaining simple you are conveying your message in clearer way. Dynamic:- Consider Google for it. Flexibility and being dyna...